## Pricing Analysis
Pricing models often scale with throughput capacity, site count, or appliance size. Smaller organizations may pay tens of thousands annually for firewall and intrusion prevention capabilities, while global enterprises that require multi-site coverage, advanced threat prevention, and cloud-delivered firewalls can see costs in the millions.
Extra costs typically come from hardware refresh cycles, high-availability configurations, and professional services for design and deployment. Vendors also reserve advanced threat intelligence feeds, cloud access security, and premium support tiers for higher-priced packages.
## Quarterly Trends & News
| Theme | Update |
|---|---|
| **DDoS at record scale** | Multi-terabit attacks now exceed the capacity of many traditional scrubbing solutions. |
| **Encrypted traffic blind spots** | QUIC and HTTP/3 adoption makes traffic analysis harder, shifting inspection strategies. |
| **SASE/SSE consolidation** | Enterprises unify security and networking through single-vendor stacks for cost and simplicity. |
| **Edge vulnerabilities** | Routers, VPN appliances, and firewalls remain high-value targets requiring continuous patching. |
| **Microsegmentation resurgence** | Network segmentation is being re-embraced to contain lateral movement. |
## Common Terms & Definitions
| Term | Definition |
|---|---|
| **SASE/SSE** | Secure Access Service Edge (network + security convergence) / Security Service Edge (security-only stack). |
| **ZTNA** | Zero Trust Network Access, granting access based on identity and posture rather than location. |
| **NDR** | Network Detection and Response, using analytics to spot malicious activity in traffic. |
| **Segmentation** | Dividing networks into smaller segments to limit attacker movement. |
| **TLS Inspection** | Decrypting traffic to inspect and enforce policies before re-encryption. |
