## Pricing Analysis
Identity platforms generally price per user or per identity, covering services like single sign-on, multi-factor authentication, and privileged access management. Basic IAM solutions can start at a few dollars per user per month, while advanced suites that include governance workflows, adaptive access, and PAM features can cost significantly more.
Professional services for implementation are often substantial since these systems touch every part of the business. Higher tiers may add advanced auditing, compliance dashboards, or integrations with HR and ERP systems, meaning large organizations can face multi-year contracts that extend well into six or seven figures.
## Quarterly Trends & News
| Theme | Update |
|---|---|
| **Passkeys reach critical mass** | Enterprises accelerate adoption of passkeys as phishing-resistant alternatives to passwords. |
| **Machine identity explosion** | Service accounts and API keys outnumber human users many times over, exposing new attack surfaces. |
| **Identity Threat Detection & Response** | ITDR emerges as a must-have capability to monitor suspicious authentication and privilege escalation. |
| **Passwordless momentum** | Organizations move away from SMS and OTP toward biometrics and cryptographic authenticators. |
| **AI-driven identity attacks** | Deepfakes, voice clones, and AI-enhanced phishing challenge traditional MFA methods. |
## Common Terms & Definitions
| Term | Definition |
|---|---|
| **Passkeys** | Cryptographic credentials that replace passwords, resistant to phishing and replay. |
| **ITDR (Identity Threat Detection & Response)** | Solutions that monitor and respond to identity-based anomalies across IdPs and directories. |
| **Non-Human Identity (NHI)** | Accounts, tokens, and certificates used by machines, workloads, or services. |
| **JIT Access** | Privilege granted only when needed, automatically revoked when not in use. |
| **Federation** | Trust relationships that enable SSO across multiple organizations or systems. |
